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Log Ride or Roller Coaster?

Log Ride or Roller Coaster?

“The roller-coaster is my life; life is a fast, dizzying game; life is a parachute jump; it’s taking chances, falling over and getting up again; it’s mountaineering; it’s wanting to get to the very top of yourself and feeling angry and dissatisfied when you don’t manage it”

― Paulo Coelho, Eleven Minutes

As a small child my family would make an annual trek over to Kings Island Theme park in Cincinnati Ohio. We would visit the Eiffel tower, eat that great pizza, and ride the many rides in Hanna Barbara Land. If my memory serves me correctly, the Brady Bunch also visited Kings Island, but that’s a story for another day. As a youngster I stuck with the kids rides letting my older sister and her friends ride the bigger rides, but there was a day where I decided that I would ride “The Racers”.

The Racers was a combination of 2 roller coasters. One was red and one was blue. The coasters were mounted sided by side and depending on the day the blue or red coaster would win “the race” and you would either earn bragging rights or be faced with the big L on the top of your head for the rest of the day.

As I aged, I moved up to the larger coasters. The Cobra was great, but the grand daddy of them all is and will always be “The Beast”. The Beast was at one time the largest wooden roller coaster in the world. It was fast, it jarred your brain like you just had just been shaken really hard by a high school principal (again, yet another story), but at the end of the ride you were left breathless. It was an amazing ride of ups, downs, tunnels, and a sudden stop at the end that made some folks vomit that oh so delicious pizza.

About age 13 they opened a new ride, called the log ride. This ride was calming. A long ride thought the words in a log made of plastic made to look like wood that would seat up to 6 regular sized individual’s and 3 morbidly obese folks. At end of the log ride there was a steep drop and then a splash. Depending upon your seat, you would either get really wet or wetter than really wet. The weight of the folks in the plastic log also had an impact on your level of “soaked ness”.

In business, there are roller coasters and log rides. There are the fast paced accounts that have a high risk and high reward and then there are the steady, low risks, low reward clients that pay you less, but are usually less dynamic. As a company we have opted for the long ride vs. the roller coaster. We grow organically, being very careful when adding new clients not wanting to add a large hill to our smooth ride.

As a business owner, you need to figure out if you want to be a roller coaster or a log ride. Very few companies can be both, although it is possible, it’s rare. There are different cultures associated with each approach and the mixing of a log ride carrier on a roller coaster track will spell sure disaster. Someone will always be thrown from the log.

Pick your ride, set the culture, and get some of that good pizza.