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Outsourcing my Social Media

Last Friday I went to my new favorite website IVAA.org. With all the changes going on at our company, my website needed some massive updating, but my internal Rock Star Dakota is tied up with other projects. I visited the site and created an RFP that outlined what I needed to accomplish.

Yesterday morning I received an email from Holly. Holly is a cyber guru from Minnesota that not only will help me with my update, but also manage my email marketing and social media presence.

The more we talked, the more I liked what I heard. Finally I said, “So how do we start?” Her reply, we’ll we start with a date. We try each other out for a month and see how our relationship develops, if it works, we keep dating, if it stinks, we break up. I like that!

I then received a paypal request from Holly that charged me for 10 hours of her very reasonable wage. We will use that time to get the site updated and launch at least one new email campaign.

We will also expand our already decent social media presence. At the end of the 10 hours, I can tell Holly, you were great, but we’re just not a fit. Holly can say the same to me and if we use that option, Dakota will be in a much better position to begin using the tools that Holly provides us and get back to his “social media work”.

My thought is that I’m going to really like working with Holly and that Dakota can be freed up to do some higher level projects in our company.

I also just emailed my first ever Virtual Assistant (VA) about doing some application for Minority Business Status. Janet was fantastic at producing a great press release and now we might engage her to do this next “major ‘project”.

I’m thinking that there are many other things that I might be able to outsource. Every day I wake up I try and think, what is one thing I can have a VA do for me this week? If you think about all the mundane “stuff” that you need done, but never get to, that is a perfect task for a VA.

Make a list of the top 10 things that you have not been able to complete in the last few weeks and see if a VA could accomplish the task. It might take an interview with you over the phone to collect some information, but in the end the task will be done.

The cost of outsourcing to other countries can be as low as $4.00 an hour. At this point all of my tasks needed excellent communication and at $4.00 an hour, my thought is that language might be an issue. I am very confident that in the next 30 days, I’ll begin using a foreign VA and I look forward to that experience.

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